Marketing fundamentals
Start with the customer: identify a need, define an audience and explain the value your product offers.
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Ideas for your next breakthrough
Explore focused reading paths for search, social media, online business and marketing careers.
Marketing foundations
Digital & traditional marketing
Compare channels by audience, cost, reach and the actions you can measure. A good plan can combine online and offline touchpoints.
Explore topicWebsite creation
Plan a useful website around visitor needs. Give every page a clear purpose and make the next action easy to find.
Explore topicHTML
Use meaningful document structure to make web content readable by people, browsers and assistive technologies.
Explore topicWordPress
Manage a publishing workflow with pages, posts, themes and carefully selected plugins.
Explore topicCSS
Turn structured content into a consistent visual experience across screen sizes.
Explore topicJavaScript
Add useful interaction while keeping the underlying content and navigation accessible.
Explore topicPhotoshop
Prepare visual assets that communicate one idea clearly and work across campaign formats.
Explore topicSearch & paid media
Search engine optimization
Help people discover useful pages by improving their content, structure and technical accessibility.
Explore topicHow search engines work
Understand discovery, indexing and ranking before choosing tactics for a website.
Explore topicOn-page SEO
Give each page a distinct purpose and answer the questions behind a relevant search.
Explore topicWebsite & SEO audits
Prioritize issues by their effect on real visitors and business goals.
Explore topicKeyword research
Research the language customers use and connect it to the questions your business can answer.
Explore topicKeyword planning
Build a content plan that gives related searches a clear home without creating repetitive pages.
Explore topicTechnical SEO
Make a website easier to crawl and use through consistent URLs and sound technical foundations.
Explore topicOff-page SEO
Earn visibility through useful work, relevant relationships and credible mentions.
Explore topicGoogle Ads & PPC
Connect a specific offer with people who are likely to need it, then assess the quality of the resulting enquiries.
Explore topicGoogle Analytics
Translate website activity into decisions by starting with clear questions and meaningful events.
Explore topicSocial & content
Social media marketing
Build a channel plan around your audience and a consistent publishing rhythm.
Explore topicFacebook & Instagram
Combine helpful organic content with a focused advertising brief and a clear destination.
Explore topicX / Twitter advertising
Use concise messages and timely creative to test audience interest.
Explore topicLinkedIn marketing
Explain professional expertise through helpful content and a focused company presence.
Explore topicQuora marketing
Answer relevant questions with practical detail and transparent context.
Explore topicVideo marketing
Plan videos around one audience question and one clear takeaway.
Explore topicOnline reputation management
Listen to feedback and respond with useful, accurate information.
Explore topicGrowth & careers
AdSense & blogging
Build a useful publication before deciding how advertising fits the reading experience.
Explore topicAffiliate marketing
Help readers compare relevant products with clear explanations and transparent commercial relationships.
Explore topicMobile web marketing
Design a visitor journey that works comfortably on a small screen.
Explore topicE-commerce marketing
Connect product discovery, clear product information and a smooth purchase journey.
Explore topicFreelancing projects
Turn a defined skill into a focused service with a clear scope, timeline and deliverables.
Explore topicInternship preparation
Use supervised project work to practice delivery, communication and reflection.
Explore topicCertifications
Use assessments to identify strengths and learning gaps. Ask the institute which certificates apply to your chosen program.
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